A good recruiter lands placements. A great recruiter cultivates relationships with past, present, and future candidates. Furthermore, a bad recruiter not only fails to place candidates but gives them the wrong opportunities.
Reactive recruiting consists of placing candidates to any role that opens up regardless of their objectives or needs. AI falls under reactive recruiting.
In contrast, relationship recruiting steadily builds a collection of candidates by taking the time to listen to their wants and needs. By fostering relationships, recruiters get a better understanding of an ideal opportunity for a specific candidate. Mutual understanding leads to effective placements and happy customers, both candidate and employer. This ultimately highlights the value of recruiters and relationships.